How Platforms Like Airbnb and Uber are Inspiring Traditional Business Models

Not all art necessarily makes an appeal to
the visual senses, but let’s say that most of it does. So it might seem unnecessary or unnecessarily
elementary to say so, but sometimes it’s worth reminding ourselves that art is something
meant to be seen primarily, that the appeal that art makes to our intellect and emotions,
our attention, is achieved through visual stimuli and that’s a different animal than
other things, than writing or music. The eyes are capable of incredibly subtle
perceptual distinctions that happen at an unconscious level. So the act of looking consciously is the really
partly a matter of paying attention to what it is we notice when we really look at something. Another way of putting it is to think about
drawing, if you’ve ever taken a drawing class or you’ve ever even read a book about how
drawing is taught, the first most elementary lesson is usually a demonstration of the difference
between what you see in front of you and what you think you see. The first attempts at drawing something from
life, from perception, invariably involve distorting what’s actually in front of you
because the brain intercedes with the eye and gives false information. For example, we know that the head has two
eyes a nose and a mouth so we will draw it that way even if in fact we don’t see both
eyes equally or we don’t see – depending upon our point of view we’ll see a partial representation
of what the brain thinks of as reality. So this is a long way around of saying that
the way to approach the visual world is to take in the information and let it work on
your cortex without, well it’s impossible to say without but while trying to stay neutral
in terms of what we think we know because part of the confusion surrounding contemporary
art is we know it’s laden with meaning and we go to it intent on ferreting out the meaning,
which sometimes happens in advance of doing the actual looking. When I say that ideally one should approach
art with a visually neutral kind of screen that visual neutrality is, of course, a kind
of cultural impossibility. None of us are neutral nor could we ever be
and probably nor should we be. When I say one should approach art with a
neutral eye what I mean is to try to log, in your brain to log what’s there physically
in terms of what was made in advance of reaching for what the thing might or might not mean. So if you’re looking at a portrait, let’s
say what is a portrait? A portrait is a painting of a face. Of course the face is the subject but the
way the face is painted, the way the portrait is presented to us in its specificity is more
important as art than who it’s a portrait of. It’s probably not possible to view art without
the filter of 17 different kinds of cultural filters. I don’t think that that would be – probably
that would require the equanimity of a Buddha, however what I’m suggesting and what I’m advocating
in the book is simply to devote some of one’s attention to the physical fact of what is
in front of us, the physical fact of what was made; how it was made; what materials
we used; how was it done kind of question as opposed to what it’s a representation of. This kind of attention is what used to be
called formalism, which I think is a little bit of a misnomer and it has been I think
unfairly or unusefully demonized as something either culturally aloof or simply not interesting. But the first principles of in any field on
any art form, music, architecture, literature, the first principles being how is it constructed,
what is it construct of, those are the kinds of perceptual questions, which anyone can
ask themselves and be aware of without any cultural training. The impulse to make art is a mysterious one. It still remains mysterious after many millennia. What is that impulse that compels someone
to make an image of something on a two-dimensional surface or a three-dimensional form for that
matter? I often think
that the way to approach art is to imagine doing it for one’s self, imagine what are
the steps involved to make that thing that you’re looking at. What would you have to do if you were going
to make that, whatever that is? Even things as banal as getting on the subway
to go to the art supply store what do you have to buy? What are the materials you have to buy? What kind of space do you need
to be able to make that thing in? In other words, one way to think about art
is to imagine yourself as the artist; imagine yourself as the maker; put yourself in the
artist’s shoes so to speak and imagine the steps that one would have to go through. Very much like when you read a cookbook and
there’s an illustrated step-by-step recipe that you follow, first you have to put these
ingredients in and then you have to preheat the oven. Sometimes imagining the banal task like steps
involved in the making something helps us to appreciate what it is that was made instead
of looking at the results in a completely meaning laden kind of away. I mean not to strain it to the breaking point
but if the cooking analogy has any use at all, we don’t ask a pie what does it mean
we just ask does it taste good. And then if you’re interested in how it stacks
up next to other pies then you might ask yourself what was the recipe and why were there ingredients
and what’s different about those from some other ingredients? All of this is another way of saying that
art is something that someone made and the human aspect of the making part of it is I
think the place where one can reliably go to both find a connection to the art and also
to get closer to whatever the artist’s emotional field might be.


  1. "Hospitality Solutions", "Brand Value Propositions", "Access through the service that they receive"—-Buddy, how about saving some time and just saying Hilton wants its own app? What a douche.

  2. Guest Suggestions:
    Killer Mike (Rapper and more)
    Dr.Rhonda Patrick ( Ph.D. and expert on nutritional health, brain, cancer & aging)

  3. I got an idea:

    Have a subscription type model to hotels so people can travel the world and stay at ANY hotel without obligation or stress of planning.

    Partner Hotels to increase geographic scope
    Partner with Domestic to penetrate Airbnb market
    Loyalty Rewards easy to integrate with subscription model

    All you need to travel the world is a subscription (#INNOVATION: rent that travels with you!) to (Hilton) Hotels, plane ticket, and passport

  4. How about being inspired to lower the cost of a room for the customer. The new bells and whistles do not compare to obtaining a room that saves one 25 to 50 percent of the cost, comes with capabilities to store and cook food, and with out the hassles of checking in etc. Seriously the insanity being sold by this individual is what costs places like the Hilton.

  5. this destroys jobs, dehumanizes the whole process of travelling, which is pretty much what travelling should be about(the human experience) and further diminishes the amount of responsibility and ability it requieresto be a functioning member of our society.
    i work in the hotel industry.

  6. I don't know. I've always enjoyed the human element of the hotel experience. this all sounds so sterile. you don't check in at the front desk? get your key card from an actual person? friendly engaging staff is part of hospitality.

  7. It shows that you don't understand what people like about AirBNB; Having an app isnt going to drive your customer loyalty, its not about the app ^^

    People like AirBNB because its cheaper & because its a Home. You can cook your own food, you pretend to be at home in a certain country. It makes you feel like less of a tourist and more of a local because your experience as a traveller is more immersed.

    Hotels retain the convenience customers, business guests and those who are travelling as a treat;

  8. Big Think shouldn't be putting up advertisement videos like this. Further, businesses like Uber circumvent worker rights and avoid taxes whilst using predatory practices like surge prices to gouge customers – they are parasitic companies focused only on shareholder value.

  9. Everything he says is corporate fluff to avoid addressing the reality that Air Bnb are undercutting their market and Hilton don't want to lower prices. Hah.

  10. This is the umpteenth time you big think people dished up some buzzword spouting, "media-savvy" person. The channel is called Big Think, not "Buzzwords The Channel" . I dont mind opposing or controversial thoughts or ideas and every now and then you still have those Big Thinkers. But mostly its just buzzwords now. I've unsubscribed.

  11. Why does he speak like an obnoxious highschool girl? Like, uh, with a but un inflection, like, uh, at the end of every sentence.

  12. Nice advert. I do appreciate the fact that Big Think needs to be financed from somewhere, but if you are paid for giving space for promotion of such kind like in this video, do it a bit more wisely. 🙂

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